PRÜF, INC.
PRIVACY POLICY


Last Updated: January 10, 2016

Welcome to Prüf!

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Policy discloses the privacy practices and policies of Prüf, Inc. (“Prüf”, “we”, “us” or “our”) for www.gopruf.com and all related sub-domains, tools, and services or through downloadable mobile or other applications that we make available to You (“Website”), including without limitation Prüf’s platform (the “Prüf Platform”) for enabling connections between individuals seeking to learn and individuals seeking to teach (collectively, the Prüf Platform and such related services, the “Services”). More specifically, Prüf is an online platform that enables individuals (each, a “Prüfee”) to find lessons offered by instructors, and that enables instructors (each, a “Prüfessor”) to connect with Prüfees. Prüfees and Prüfessors together are collectively referred to as “Users” and each individually as a “User.” This Privacy Policy covers information that we collect through the Website and our Services, as well as information that we collect about you when our Services are used, whether you are a Prüfee, a Prüfessor or simply a visitor to our Website. This policy does not apply to the practices of entities other than Prüf, including Prüfessors and Prüfees. Prüf is not responsible for how Users collect or use information when you interact with them directly. You should always review, and if necessary adjust, your privacy settings on any applicable third-party websites and services that you connect to in connection with our Services. We may combine the information you submit under your account with information from other services or third parties. For certain of our Services, we may give you the opportunity to opt out of combining such information. Your access and use of the Services is subject to this Privacy Policy and to our separate Terms of Service Capitalized terms used but not defined in this Privacy Policy have the meaning assigned to them in the Terms of Service.

Notice of Information We Collect And How We Use It.

Our primary purpose in collecting Personal Information (as defined below) is to provide you with a safe, smooth, efficient, and customized experience using our Services and to enable Prüfessors and Prüfees to connect seamlessly. This allows us to provide services and features that most likely meet your needs, and to customize our Services to make your experience easier and more productive. “Personal Information” means information that specifically identifies an individual (such as a name, email address, etc.) or other information about that individual that is directly linked to Personal Information. Personal Information does not include “de-identified” or “aggregate” information, which is data we collect about the use of our Services that Prüf does not use to identify such individual. We collect and store information, including Personal Information, which you provide to us when registering or when using the Services. Some such information is required in order for you to register as a User of our Services. We also collect and store non-personally identifiable information that is automatically generated when you use the Services. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve you and our community.

In general, our collection and use of information is as follows:

Cookies

By using our Website or Services, you indicate your consent for Prüf and our affiliates to send cookies to your computer in order to uniquely identify your browser and improve the quality of our services; you may turn off cookies in your browser, though as a result some of our Services may not work. A “cookie” is a piece of alphanumeric data stored on a visitor’s hard drive that enables us to improve your access to our Website and identify repeat visitors to our Services. We use the non-personally identifiable information obtained from cookies, such as your browser version, IP address, referring domains, pages visited, your mobile carrier, device and application IDs, the nature of your use of the Website and cookie information, to improve our Website delivery, including advertising, and to develop analytics and aggregated data that allow us and our partners to utilize our Services and reach out to you via our Services or otherwise. If you wish to restrict or block the cookies which are set by Prüf, or by any other website, you can do this through your browser settings. The Help function within your browser should tell you how to do so. For information on how to delete cookies on the browser of your mobile phone as applicable you will need to refer to your handset manual. Log Files Like many websites, we may automatically gather certain information about our Website traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base. We may link this automatically collected data to Personal Information. IP addresses may be tied to Personal Information to troubleshoot access issues and ban users by IP address from certain communities upon appropriate request. We may use a third-party tracking service that uses log files and cookies, see “Notice of Information We Collect and How We Collect It” above, to track non-Personal Information about visitors to the Website in the aggregate. This service captures usage and volume statistics as well as geographical location data to compile usage reports and maps for optimization and troubleshooting purposes. Clear Gifs (Web Beacons/Web Bugs) We may employ, and our third party advertising partners may employ, a software technology called clear gifs, also referred to as web beacons or web bugs, that help manage content on the Website by tracking what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We may use clear gifs in our HTML-based emails to let us know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out.” Online behavioral and interest-based advertising ActiveUS 149480688v.3 In the future, the Website may enable third parties to use the tracking mechanisms described above to collect your non-personal information for use in online behavioral advertising. For example, third parties may use the fact that you visited the Website to target online ads for Prüf services to you on non-Prüf websites. In addition, our third- party advertising networks might use information about your use of the Website to help target non-Prüf advertisements based on your online behavior in general. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website. [must hyperlink these] Any use of online tracking mechanisms by third parties would be subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. Although our Website currently does not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above. Information We Collect To Respond To Your Choices and Requests Registration. In order to use many of our Services, you must first complete the registration form and provide an email address and password (“Login Credentials”). During registration, you are required to complete the registration form and create a user name and password and are required to give truthful contact information (such as name and email address) and other User Information in accordance with our Terms of Service. We may combine the information you submit under your account with information from other services or third parties in order to provide you with a better experience and to improve the quality of our Services. For certain services, we may give you the opportunity to opt out of combining such information. Further, we will display your User Information in our Services. Interactions with Other Websites and Services. We may permit you to log in to our Services using sign-in services such as Facebook Connect, or other similar services. These services will authenticate your identity and provide you the option to share certain personal information with us (such as your name and email address) to pre-populate our sign-up form. Services like Facebook Connect also give you the option to post information about your activities on the Services to your profile page to share with others within your social network. If you log in with Facebook Connect or another similar third-party service, we may use the information we receive from such third party to populate your Prüf Platform Profile. Profiles Upon registering on our Website, a user profile may automatically be created for you. Interactions between Prüfees and Prüfessors Any information that is shared between or among Prüfees and Prüfessors is not subject to this Privacy Policy. Prüf does not employ or control Prüfessors or Prüfees and is not responsible for the protection of any information you may share with any other Users. As a result, you should carefully consider what information you make available to any other Users. Communication from Us or our Services ActiveUS 149480688v.3 When you send email or other communications to Prüf, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services. When you send and receive messages we may collect and maintain information associated with those messages. We may also occasionally send you information on products, services, special deals, and promotions offered by us or one of our partners. You can sign up for these emails from us on our registration page. Service-Related Announcements We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our Service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account. Customer Service Based upon the Personal Information you provide us, we will send you a welcoming email to verify your username and password. We will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes. You may contact customer service at support@gopruf.com. Conditions Under Which We Share Information We may share Users’ information with one another for any purpose related to the Services. Further, we may share de-identified, aggregated information about our user base with our other partners. This de-identified, aggregated information does not identify individual users. We may use and publicize aggregate information in any manner that does not identify you, without your consent. Except as described in this Privacy Policy and the Terms of Service, we do not sell, trade, or otherwise transfer to outside parties your Personal Information without your consent. However we may share your Personal Information in situations described below:  We may share your user profile information and certain other Personal Information with Users to enable your connection with those Users.  We may release your Personal Information to authorized agents who are employed by us to perform tasks on our behalf and when we need to share information with them to provide products, services and offers to you.  We may share your information where we believe it is necessary to investigate potential violations of our Terms of Service, to enforce the Terms of Service, to comply with law or to protect ours or others’ rights, property, or safety.  If we or our business are acquired, your non-personal information and your Personal Information would be transferred to the buyer as part of that transaction, provided that the conditions of this Privacy Policy would continue to apply.  We reserve the right to disclose your Personal Information as required by law and when we believe that disclosure is necessary to protect our rights; to comply with a judicial proceeding, court order, or legal process served on us or the Website; or in connection with an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains. Choice and Opt-out ActiveUS 149480688v.3 If you no longer wish to receive our communications, you may opt-out of receiving them by following the instructions included in each communication or by emailing us at support@gopruf.com. Access to or Changing Your Information If your Personal Information changes, or if you no longer desire to use our Services, you may correct, update, delete or deactivate it by emailing our customer support at support@gopruf.com, or by contacting us by postal mail at the contact information listed below. Please keep in mind that whenever you submit User Information or you voluntarily make your other Personal Information or other private information available for viewing by third parties online – for example on blogs, discussion forums, or social networking websites – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information. Third party links We include links on our Website to certain third party websites. These third party websites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. This Privacy Policy applies only to information collected by the Website and Services. Nonetheless, we seek to protect the integrity of our Services and welcome any feedback about these websites. Minors Our Services are not directed to people under 13 years of age . If you become aware that your child has provided us with Personal Information without your consent, please contact us at support@gopruf.com. We do not knowingly collect Personal Information from children under 13. If we become aware that a child under 13 has provided us with Personal Information, we take steps to remove that information and terminate the applicable account. Your California Privacy Rights California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to support@gopruf.com Terms of Service Please also visit our Terms of Service, establishing the use, disclaimers, and limitations of liability governing the use of our Website and Services. [hyperlink] Your Consent By using the Website or our Services, you consent to our latest Privacy Policy. Security Prüf uses commercially reasonable physical, electronic, and procedural safeguards to protect your personal information against loss or unauthorized access, use, modification, or deletion. However, no security program is foolproof, and thus we cannot guarantee the absolute security of your personal or other information. Changes to our Privacy Policy ActiveUS 149480688v.3 We may update this Privacy Policy to reflect changes to our information practices. If we make a material change to our Privacy Policy that will retroactively apply to information that we have collected from you, we will notify you at the email address specified in your account (if any) and by means of a notice posted on our Website. We encourage you to periodically review the Privacy Policy posted on our Website for the latest information about our privacy practices. We will treat your continued use of the Services following such notice as your acceptance of the changes. However, to the extent required by law, we will seek your consent prior to applying material changes to this Privacy Policy. If you have questions or concerns regarding our Privacy Policy, please contact us at: support@gopruf.com.

Contact Us
If you have any questions or suggestions regarding our privacy policy, please contact us at:
support@gopruf.com
Copyright © 2016 Prüf, Inc. All Rights Reserved.